Beacons to Help Physical Stores Combat Ecommerce [Video]

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Brick-and-mortar retailers have been hard at work trying to lure online shoppers, who often visit physical stores to see and touch products, and then make purchases online. I previously addressed this practice, at “Showrooming Challenges Brick-and-Mortar Retailers.”

Retailers now have a new resource in their arsenal — beacons — that allows the retailers to …

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