Beck’s Turns WhatsApp Chats from Legendary Nights Out into Personalised Comics with New App – Marketing Communication News #SocialMedia @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way.

In cooperation with comic illustrator Matthias Schardt, more than 300 frames were created exclusively for the app. Each individual comic …