Behaviour Change: The Power of Simple Messaging [Video]

Cristian WorthingtonFeedToPost

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Image credit: Keurig Canada on YouTube Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing significant...

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Image credit: Keurig Canada on YouTube

Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing significant resources to develop and implement innovative solutions that ensure a sustainable lifecycle for products and packaging. The same brands then …