Do It Day’s mission is to empower marketers to change the world and that is exactly what it aims to to do for 2017.
Doing their part for Do It Day, the team over at The Animation Guys created a video to explain exactly what the campaign is and what participants will do over the coming months.
The Drum spoke to Jamien Middleton, managing director of The Animation Guys about the origins behind the video and their involvement with Do It Day.
What was the creative process of the animation?
For us the premise was to give the audience a chance to identify with quite simplistic characters, as illustrated in the video. At the heart of this project, it is very fun and playful and I think we had a lot of enjoyment in creating the storyboard and seeing the project through from start to finish. As well
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