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John Lewis might have set the bar a bit high when it comes to Christmas ads. The chain of high-end department stores managed to make seasonal advertising a “global phenomenon” as Michael Nagy, Creative Director at Jung von Matt/DONAU says. This only means that other brands...

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John Lewis might have set the bar a bit high when it comes to Christmas ads. The chain of high-end department stores managed to make seasonal advertising a “global phenomenon” as Michael Nagy, Creative Director at Jung von Matt/DONAU says. This only means that other brands will do anything in their power to launch a Christmas-themed commercial that aspires to be as good as the ones …