Big W uses home videos of children in 'Kids Happen' campaign #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Big W has launched a ‘Kids Happen’ campaign featuring home video footage of kids drawing on walls, covering themselves in food, dancing, dressing up and playing the drums.Created by M&C Saatchi, the campaign aims to portray the carefree attitude of children while promoting Big...

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Big W has launched a ‘Kids Happen’ campaign featuring home video footage of kids drawing on walls, covering themselves in food, dancing, dressing up and playing the drums.

Created by M&C Saatchi, the campaign aims to portray the carefree attitude of children while promoting Big W’s products.

Kristen Linders, general manager of marketing …

“When we talk kids, it’s not just toys and clothes, it’s also about decorating their rooms, how they are entertained and getting them out and about on their adventures.”

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