According to a survey conducted by Headstream, almost 79% of adults think that brands telling stories is a positive thing, but only 64% believe that brands are doing it well. The survey also found that a great story will influence 15% of an audience to make a purchase immediately and 55% to make a purchase eventually.
As well as capturing attention and driving social shares, there is now a huge body of evidence that suggests that when brands tell stories it can have a huge impact in influencing the way people come to regard them. Research from Brainjuicer has also suggested that brand films that connect emotionally can also influence the purchasing decisions of your customer base.
Telling stories that promote your company, service offering or product is a subtle art thought. It’s all too easy to burst the bubble and bring the viewer crashing back
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