Briefing with Customer Experience: How Marketers Can Optimize the Way They Brief Agencies – YML [Video]

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By Melati Belot, Director of Client Engagement, YML

Customer Experience is today’s strongest proof point or expression of a brand.

That’s exactly why we believe there needs to be a fundamental change in the way agencies are briefed on the brand itself. By integrating the core components of CX into your briefings you are able to provide a …

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