Building brand loyalty, digitally – YouTube [Video]

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Published on Jul 30, 2019

You’d think that one of the largest sportswear brand in the world, won’t find it hard to find takers for their global membership program. That is why Skyler Mattson, President, Wongdoody, an Infosys company, was surprised to hear that this was exactly the challenge that a large sports brand was …

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