Cambridge Analytica and Our Lives Inside the Surveillance Machine #Marketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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In 2006, a local pollster in Nepal was kidnapped by Maoist rebels while conducting opinion surveys on behalf of the American political strategist Stan Greenberg. The Maoists, who had been waging a long-running insurgency against the government, did not issue their typical ransom...

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In 2006, a local pollster in Nepal was kidnapped by Maoist rebels while conducting opinion surveys on behalf of the American political strategist Stan Greenberg. The Maoists, who had been waging a long-running insurgency against the government, did not issue their typical ransom demands—money or weapons in exchange for the prisoner. No, they wanted the polling …Alpha Dogs,” the British journalist James Harding cites this story as an example of how the business of political campaigning is being remade, across the globe, by a profusion of fine-grained data about voters and their habits. Where the consultants of the nineteen-sixties and seventies obsessed over how to use television to beam ideal images of their clients into voters’ homes, today’s spinmasters hope that big data will allow them to manipulate voters’ deepest hopes and fears. “What’s the currency of the world now?” one of Greenberg’s partners asks Harding. “It’s not gold, it’s data. It’s the information.”