Campaign Review: This Girl Can's mediocracy, Mercedes-Benz's audience miss and Fantastic… #Sales @MondoPlayer [Video]

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Brand: Vic HealthAgency: VicHealth’s social marketing teamThe Verdict: Communicates a good message but fails to be different or recognisable enoughJacqui Paterson, senior creative, Spinach Advertising, says: Paterson says VicHealth could have built more on the momentum of the UK campaign...

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Brand: Vic Health
Agency: VicHealth’s social marketing team
The Verdict: Communicates a good message but fails to be different or recognisable enough

Jacqui Paterson, senior creative, Spinach Advertising, says:

Paterson says VicHealth could have built more on the momentum of the UK campaign

“As a woman and mother of a teenage daughter, I’m a big fan of any campaign that motivates and empowers women. When the original, world-renowned ‘This Girl Can’ …

“This Vic Health version uses the same, tested formula. It’s a shame that Vic Heath didn’t build on the momentum of the UK ‘Girl Can’ campaign with a fresh new take unique to Victoria.”