Campaign Spotlight: As #Snickersgate Sparks Confusion, CLM BBDO Reminds Us That Nothing Satisfies Like A Snicker’s [Video]

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For the last 10 years, Snickers©’s (a brand of Mars Wrigley group) base line campaign has been “you are not you when you’re hungry” The brand and its agency in France, CLM BBDO wanted to show consumers what might happen if its own employees were hungry.

To demonstrate the idea, the brand surprised consumers by disguising Bounty Bars as Snickers, upsetting fans …

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