Campaign Spotlight: Japan Airlines Harnesses Dynamic Content with Ogilvy Singapore for “Fly Once, Fly Always”, Promoting Japan and North American Routes [Video]

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SINGAPORE – With adaptive content increasingly key to capturing audience attention and securing conversion, Japan Airlines’ (JAL) launched a new campaign leveraging dynamic content optimisation. The six-month Fly Once, Fly Always campaign developed by Ogilvy Singapore, marries hyper-personalisation and precision marketing to deliver content tailored to individual preferences, intent and platform relevance.

To enable hyper-personalised optimisation, …

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