Campaign Spotlight: Spark Introduces a Smart Rugby Ball with Colenso BBDO to Create Balance Between Active and Online Playtime [Video]

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Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families.

In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Sparkis developing a Bluetooth-enabled smart rugby ball to …

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