Can Jonah Hill’s Film Impact Skate Shoe Sales? – Footwear News #Sales @MondoPlayer [Video]

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Skateboarding is the central theme in Jonah Hill’s writer-director debut, “Mid90s.” It’s how the protagonist, 13-year-old Stevie, connects with neighborhood kids. And Hill ensured the aesthetics and attitude of the era’s skate culture were portrayed...

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Skateboarding is the central theme in Jonah Hill’s writer-director debut, “Mid90s.” It’s how the protagonist, 13-year-old Stevie, connects with neighborhood kids. And Hill ensured the aesthetics and attitude of the era’s skate culture were portrayed authentically — including the sneakers the characters rocked.

With the buzzy film set to debut in theaters throughout the country tomorrow, footwear and advertising experts believe a movie such as “Mid90s,” …