Can sub-three second video ad views deliver results? #SocialMedia @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth?  Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy. Take...

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Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth?

Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy.

Take Snapchat and its ad offerings, for instance. Snapchat is one of the most popular social platforms in the world, and brands have been eager …

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