Canadian Club leverages Summer beer drinking in 'Who Made Beer the Boss of Summer?' ad #Entrepreneur @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Beam Suntory’s Canadian Club has leveraged summer beer drinkers as it launches its ‘Who Made Beer the Boss of Summer?’ campaign, building on its original ‘The Big Question’ campaign.The Monkeys created the ad to position Canadian Club whiskey and dry as an...

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Beam Suntory’s Canadian Club has leveraged summer beer drinkers as it launches its ‘Who Made Beer the Boss of Summer?’ campaign, building on its original ‘The Big Question’ campaign.

The Monkeys created the ad to position Canadian Club whiskey and dry as an alternative to beer, strengthening the brand’s ‘over beer’ strategy.


After winning the creative account in May last year, The Monkeys first …