Canesten launches Thrush: The Musical to reduce stigma around condition [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Bayer’s thrush treatment Canesten has partnered with media agency PHD and sketch comedy group SketchShe for a campaign which aims to reduce the stigma and embarrassment surrounding the condition.The bespoke music video was created off the back of the insights that 75% of women experience...

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Bayer’s thrush treatment Canesten has partnered with media agency PHD and sketch comedy group SketchShe for a campaign which aims to reduce the stigma and embarrassment surrounding the condition.

The bespoke music video was created off the back of the insights that 75% of women experience thrush at least once in their lives, most …

The two-minute and 30-second video will feature on the SketchShe YouTube channel, which has over 1m subscribers, and will also be cut down into 15 six-second clips.