Captain Morgan has no plans to return to Snapchat as it maps out new routes to millennials [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Four months ago Diageo froze spend with Snapchat globally after raising questions about the app’s age verification policies. Now Captain Morgan’s head of Europe Amy Mooney has told The Drum that the rum brand is in “no discussion” about working with the platform moving...

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Four months ago Diageo froze spend with Snapchat globally after raising questions about the app’s age verification policies. Now Captain Morgan’s head of Europe Amy Mooney has told The Drum that the rum brand is in “no discussion” about working with the platform moving forward.

Discussing the brand’s latest responsibility campaign, for which it has enlisted the help of UK grime artist Lady Leshurr, she …

The spirit maker’s parent firm, however, told The Drum that while it’s not got current plans for a Snapchat return, it’s in no way ruling out future conversations with the Venice Beach-based upstart.

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