Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting [Video]

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It began its story of inspiring creativity in 1943. Rooted in Cleveland, Ohio, JOANNis one of the largest crafts and fabric supplier in the United States. Originally a small family store, JOANN has since grown to become an omnipresent retailer across US suburbs with more than 850 locations and 23,000 …

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