Back in 2006, I used to work for a non-profit in Philadelphia that leased mini-vans to drive groups of people in the city out to jobs on big corporate campuses in the suburbs. They called it “Commuter Options.” A lot of the best employers had abandoned the city and set up shop in places that really couldn’t be reached by the regional transit agency’s trains, which meant that workers without cars in the urban core couldn’t take jobs they qualified for because the commute was impossible.
The staff who ran the program (I had nothing to do with it directly) didn’t have fancy algorithms or datasets to work with. They just made a lot of phone calls to companies to find workers who needed carpools, and they ran a lot of events to help unemployed city residents apply to suburban jobs. It was slow going, but eventually minivans
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