Childhood obesity researchers call for cartoon mascots to be removed from food packaging #Sales @MondoPlayer [Video]

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The Paddle Pop Lion and Coco Pops Monkey are facing possible extinction, with Australian researchers calling for an end to cartoon mascots on packaged foods.Experts believe tighter marketing restrictions could help prevent childhood obesity, because kids are drawn to the attractive characters...

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The Paddle Pop Lion and Coco Pops Monkey are facing possible extinction, with Australian researchers calling for an end to cartoon mascots on packaged foods.

Experts believe tighter marketing restrictions could help prevent childhood obesity, because kids are drawn to the attractive characters and colours in the supermarket.

“The pester power from kids is really powerful …

There are calls for the colourful characters on food packaging to be removed. (9NEWS)

Coco the Monkey could soon be a distant memory for shoppers. (9NEWS)

Mum-of-three Leah McArthur said her children were drawn to the cartoon mascots because they are "exciting and fun". (9NEWS)