Children with Cancer UK launch social video “Ring the Bell” featuring interactive donation billboard – Lovely Mobile News #SocialMedia @MondoPlayer [Video]

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Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has released “Ring the Bell”, a social video featuring a specially created interactive digital out of home installation. The video captures...

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Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has released “Ring the Bell”, a social video featuring a specially created interactive digital out of home installation. The video captures shoppers interacting with the digital billboard at Westfield London and donating via their mobile phone.

The digital billboard creative encouraged the …