Chrysler's Pacifica Ads Grow Mildly Risqué, As All Minivan Ads Should #Marketing @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Of all the automakers embroiled in the Mad Men-era rush to plumb the psyches of American car buyers, Chrysler’s Dodge division stood head and shoulders above the rest in one key marketing element: sex. It sells, apparently, and Chrysler Corp. made sure to instill a little bit of it,...

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2018 Chrysler Pacifica S Appearance Package, Image: FCA

Of all the automakers embroiled in the Mad Men-era rush to plumb the psyches of American car buyers, Chrysler’s Dodge division stood head and shoulders above the rest in one key marketing element: sex. It sells, apparently, and Chrysler Corp. made sure to instill a little bit of it, overtly or subconsciously, into its print and …