BETC agency Traction turns the famed 2CV into a museum-quality piece of art.
For more than 40 years, the Citroën 2CV was on of Europe’s iconic compact cars. Though discontinued in 1990, the car still has its loyalists, including Michel Robillard, a master cabinet maker who spent 6 years crafting a wooden body for the small auto. It’s the first campaign by BETC’s Traction for its inaugural client.
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