The opioid epidemic is a huge and still growing problem in the US, which is why creative agency Doner and Cuyahoga County, Ohio have teamed up for campaign that features a coffin-sized pill bottle and a message of prevention.
Many may not realize that opioid and heroin addiction often starts with people using what they deem are safe painkillers, or opioids. So, a task force of communications professionals from local hospitals in the Cleveland area, Cuyahoga County, the US Attorney’s Office and the Medical Examiner’s Office wanted to further public awareness by expanding a PSA campaign that is showing how seemingly safe prescriptions are at the root of a growing epidemic.
“Know the Risks” is a message they are spreading in the county and hopefully nationally through partnerships with hospitals, events and digital.
The awareness campaign started with a 10-foot-tall prescription pill bottle, which was erected in downtown Cleveland’s public
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit