Marketing leaders and agencies find it increasingly difficult to keep pace with growing demands to localize brand marketing content across the channels and geographies they serve.
Despite the increased range of channels available to marketers, hitting the correct note when it comes to geographic, cultural and customer audiences is at some level beyond the capacity of in house marketing teams, according to a new study by the CMO Council developed in partnership with HH Global.
The new study, which interviewed 150 senior marketing executives in the spring of 2017, and then conducted further interviews with marketing leaders from PepsiCo, Chobani and Starwood Hotels and Resorts implied that almost two-thirds of marketers find that their organizations and agencies are below satisfactory in their capacity to adapt to the mounting pressures of localization, new channels, finding rich and engaging content and increased cost pressures.
Further, the study found that organizations invested only
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit