CMWorld 2014 – How to become a performance-driven content marketer [Video]

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This is a clip from Paul Roetzer’s session at Content Marketing World 2014. Content creation and distribution is no longer enough. Paul explains how marketers can deliver personalized, highly relevant communications across all channels & connect their actions to marketing goals.

Read more on Paul’s session here: http://www.contentmarketingworld.com/paul-roetzer-7-steps-to-becoming-a-performance-driven-content-marketer-cmworld-recap/

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