Coles ditches Down, Down slogan to take on Woolworths #Business @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Coles is rolling out a new marketing and store strategy to try to win back customers, ditching the famous "down down" jingle in favour of the slogan: "Good things are happening at Coles."The campaign will officially launch tomorrow and comes after rival Woolworths posted exceptional first-half...

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Coles is rolling out a new marketing and store strategy to try to win back customers, ditching the famous “down down” jingle in favour of the slogan: “Good things are happening at Coles.”

The campaign will officially launch tomorrow and comes after rival Woolworths posted exceptional first-half profits, off the back of a sharp rise in …

Coles is dropping its "down, down" single for a new slogan.

Australian Idol winner Casey Donovan sang the "down, down" jingle in one advertisement.

People will be looking for more food bargains with Easter approaching.

Last month, Woolworths posted a 37.6 rise in first half profits.

Coles and Woolworths can't compete with Aldi prices.