Coles Little Shop promotion ends thousands parents swapping pieces online #Marketing #SocialMedia @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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When will this craze end? Coles Little Shop promotion officially ends – but thousands of parents are still desperately swapping pieces online in a bid to complete their setSupermarket"s "Little Shop" promotion has been declared a huge successDesperate parents have joined online forums...

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When will this craze end? Coles Little Shop promotion officially ends – but thousands of parents are still desperately swapping pieces online in a bid to complete their set

  • Supermarket’s ‘Little Shop’ promotion has been declared a huge success
  • Desperate parents have joined online forums attempting to buy, swap and sell
  • Some forums have over 25,000 …

Collect them all: Customers had to spend $30 to receive one mini-collectable which were packaged in blind bags so they had no idea what item they were getting

The campaign was a nationwide craze with families pleading with people to swap minis with them on social media, complete sets were reaching up to $1000 on Gumtree

While it wrapped up on Tuesday, hundreds of groups and pages on social media have since cropped up, with parents desperate to swap their excess collectibles for ones they're missing to complete the set

The posts and the new pages are endless, as people desperately try to finish their sets before the hysteria surround them dies down

Some private groups have in excess of 25,000 members working to buy, sell and swap the cute collectibles

Not just for kids: An expert labelled the Coles Little Shop as 'one of the greatest retail marketing campaigns ever' as it appealed to everyone

A roaring success: Coles Little Shop saw thousands bombard their stores on 'swap days'- hoping to swap their collectables with other shoppers to round out their collections