Make people laugh, and you’ve got their attention. Hit people in the funny bone, and you have a chance to hit them in the heart and gut as well. People learn from humor. They share it. They may even become fans and customers of companies that provide it.
Yet many content teams steer clear of amusing content. They consider humor inappropriate for their brand or they don’t see themselves as funny.
In his Content Marketing World talk, Tim Washer, social media manager for Cisco Systems’ service provider marketing group, invites marketers to rethink their objections to amusing content and start exercising their comedic content chops.
Tim supports his position with a sobering statistic:
Why should we trust what this man says about humor and corporations? For starters, he has written for Last Week
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