Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally.
“Enterprise Local Marketing Automation Platforms: A Marketer’s Guide” from MarTech Today examines the market for local marketing automation platforms and the considerations involved in implementation. The 52-page report reviews the growing market for local marketing automation platforms, plus the latest trends, opportunities and challenges for brands marketing locally.
In this report you will learn:
how the local advertising landscape is evolving. who the leading players are in enterprise local marketing automation software. what you should look for in a local marketing automation solution. what trends are driving the adoption of local marketing automation software.
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit