Confused by brand identity? Here’s a simple model anyone can follow #Sales @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost


Brand is often seen as something vague, abstract and complicated but it really shouldn’t be. in fact as with anything in business I think the more systematic and repeatable you can make it the better.

The approach I use is taken from a model created by David Aaker nearly …