Connected TV Filling Linear Addressable Gap – Beet.TV #SocialMediaMarketing #SocialMedia @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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Amobee was the first advertising technology video platform to integrate with Tru Optik about two years ago. Addressable targeting across connected TV and a single opt-out across all devices were two motivating factors, according to Amobee’s Aleck Scheider. “We saw early on the...

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Amobee was the first advertising technology video platform to integrate with Tru Optik about two years ago. Addressable targeting across connected TV and a single opt-out across all devices were two motivating factors, according to Amobee’s Aleck Scheider.

“We saw early on the continued growth of connected TV and OTT supply and obviously it continues to …