Consumers turned off by brand culture-killers – Marketing Communication News [Video]

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 New analysis carried out by social media agency, Born Social, reveals the true value of culture-based advertising, but only for brands that get it right.

Out of a survey of 1,000 UK consumers aged 16 to 40 years old, nearly 70% said they valued advertising campaigns that felt like they were a ‘natural fit’ to the brand. Cultural shoe-horn …

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