Quick quiz: When was the last time you hit your local multiplex to catch a new flick, cheered as your favorite team took the field, or just vegged out on the couch binge-watching a show on Netflix or Hulu. If it takes you longer than a few seconds to come up with your answer, you just made an entertainment marketer cry.
Sports and entertainment properties can seem like an easy sell for marketers. Brands in this space can play a major role in how people define and express their personal identities, as well as impacting how we shape and experience our society, at large. And, as our collective passion for popular culture expands, we are coming to expect greater access to the athletes and entertainers we love – a trend simultaneously accelerating digital media innovation, fueling development of more live experiences, and driving more engaging storytelling on all platforms.
How to Automate Video Content Marketing in Under 1 Hour
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