I’ve heard there are people out there who truly believe that “getting there is half the fun.” I, on the other hand, feel that when it comes to traveling, everything that happens between my initial decision to leave my house and my lying on a beach chair with a fruity drink in my hand is just stress-inducing static and delayed gratification.
To reduce the friction I’m likely to experience at any step of my journey, I rely pretty heavily on online travel advice (from both the pros and amateurs). And, judging from the sheer number of businesses that cater to the ever-expanding online travel and tourism category, I’m certainly not alone.
Such is the power of the role that travel and tourism marketers play in the lives of their customers. With so many different touchpoints to engage with, so many ways to facilitate and enhance the travel experience, and
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