Content Marketing Part 1 – Why Strategy Must Come First #Sales @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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There is a tendency for content marketers to jump into whatever channel they believe their audience is active on, without giving much thought to what it is they’re trying to achieve or how they’re going to achieve it. Needless to say that this is a brilliant way of expending a huge...

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There is a tendency for content marketers to jump into whatever channel they believe their audience is active on, without giving much thought to what it is they’re trying to achieve or how they’re going to achieve it. Needless to say that this is a brilliant way of expending a huge amount of effort for …