5 Difficult Decisions No CMO Can Shy Away From [Video]

Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company. As former Navy SEAL and Forbes business leadership consultant Brent Gleeson points out, there is indeed a vital thread that runs through all decision-making, both in the boardroom and on the battlefield. As a CMO, you need to face those difficult decisions and move forward into uncharted territory – unbridled success. Quick Takeaways: Lose the fear of making hard decisions. Just do it. Empower your teams. Lose your fear of the spend