Content Strategy in 2020 and Beyond w/ Derek Gleason [Video]

How we create content in 2020 to compete is significantly different than five years ago, and even distinctly different from last year for most people. CXL Live's Content Lead Derek Gleason is an authoritative voice on content strategy and one that brings great insights into evolving decision making on that front. In this video we discuss some of his newer theories, how that intersects with SEO and how that can inform better results in 2020 and beyond. Show Agenda & Timestamps: 0:28: You used to edit encyclopedias. What skills did you learn from that experience that help you today? 3:29: