Creepy or Clever Marketing? Porsche dealer puts your house in direct marketing m [Video]

Pfaff Auto in Toronto, Canada has taken credit for creating the world’s first piece of instant direct mail – a variation on the regular direct mail that goes from the doorstep straight to the waste basket. The dealership took a white Porsche 911 Carrera S to well-monied Toronto neighborhoods and photographed it in front of various homes. A print production crew in a cargo van nearby then took those photos and, right on the spot, created individual postcards using each photo that invited ho