Employee Generated Content: The Big Daddy of All Content Creation Techniques [Video]

Have a seat. Prepare for a shock. It’s not your meticulously researched blog posts that get all the online love. It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. I know. You spend hours researching, and then you shine up your grammar so well that you’d make your high school English teacher proud. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. “How in the world can those goofy social posts by Jill in Engineering get more traction than