Etsy’s CMO on building brand awareness through emotion and leaning in to TV [Video]

Mere weeks after acquiring resale platform Depop for a reported $1.6bn, Etsy, the e-commerce marketplace and popular source for handmade and custom goods, has launched its new television campaign celebrating independent makers and craftsmen. The company’s chief marketer Ryan Scott sits down with The Drum to discuss how Etsy has combated pandemic-induced challenges, why it’s investing in new marketing tactics and what’s next for e-commerce.