How to build your app’s brand on the app stores – ASO Consultants from Phiture [video] [Video]

Katsiaryna Covaci and Anton Tatarinovich, both ASO Consultants at Phiture spoke at App Promotion Summit London WFH 2020 about how to build your app's brand on the app stores. Katsiaryna & Anton cover the following in this talk: ➡️ Why it is essential to build an effective brand on the store for your app? ➡️ What is a brand? ➡️ How to build a brand for the mobile app: from abstract to measurable ➡️ ASO-Brand dynamic: How existing brand can be leveraged in ASO ➡️ ASO-Brand dynamic: How ASO can help in building the brand After you invest a lot of time, money and effort into building your brand you obviously want to recieve everything back in the form of new downloads, user subscriptions etc.