How To Get Your Sales Team Involved In Content Marketing [Video]

In this episode, we ask Joanne to share her advice and suggestions on: Why content marketing is becoming more mainstream, and how its value can be measured How the customer journey has changed and how this impacts their decision to work with you Why most of the time we don’t know our customers’ pain points, and why we really should How the traditional customer feedback loop can be utilised to give you content ideas The need to get sales and marketing teams together to talk about customer needs and what content would help them Why anyone in a customer-facing role is essential for creating valuable content, from customer services to technical engineers When you’re known for being good at something, you’re more confident in your business and less concerned about where work is coming from Niching is good – it’s easier to generalise from a niche than it is to specialise from a generalism What the content marketing ethos is: being open and transparent, and attracting people to you by sharing, educating, informing and empowering them Why to be creative, you need to move from your usual working environment The importance of having ‘critical friends’ to help you edit and improve your content How good images and professional graphics can improve blogs and enhance the aesthetics of your content Key resources mentioned by Joanne Dolezal in this episode Content marketing pioneer and author Marcus Sheridan: