In-House Content Marketing w/ Lead SEOs at Uber and Moz [Video]

Moz Lead SEO Britney Muller and Uber Lead SEO Jackie Chu (formerly of Square) join us to talk about the difficulties content marketers have in-house, especially as it comes to SEO goals. We discuss featured snippet best practices, content frameworks, how to appeal to content teams, and a whole lot more. Both Britney and Jackie have great experience working with enterprise businesses and helping get things done in-house. Show Notes: GetSTAT for Featured Snippets Britney's Posts on Featured Snippets Jackie Chu on LinkedIn Britney Muller on Twitter If you prefer audio, our 'Content and Conversation' series also has a home