KIND Launches Storytelling Campaign to Inspire Empathy, Kindness | Sustainable Brands [Video]

Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will take to overcome the issues currently dividing the US. The video release, in conjunction with a nationwide contest, is part of KIND’s effort to explore the differences between being “nice” and being “kind.”