Kmart launches ‘Low prices for life’ brand positioning [Video]

Kmart has launched its new brand positioning ‘Low prices for life’ in a campaign from BWM Dentsu Melbourne.The campaign video celebrates the joy Kmart customers feel when interacting with the brand’s products on a day-to-day basis. The video is also backed by a cover of the song Everlasting Love by Pete Murray.Laurie Lai, general manager …