Launching a First in Beauty Care Devices [Video]

At the time Palomar Medical Technologies (the leader in professional anti-aging treatments) was readying their launch of the first at-home laser clinically proven to reduce fine lines and wrinkles around the eyes, there was a very large gap between the results that OTC lotions and creams could provide and what could be delivered using professional laser based technology. Yet at the time, less than 1% of consumers sought out a professional to have anti-aging laser treatments performed. Meanwhile anti-aging lotions and creams were a multi-billion dollar business. Consumers continue to buy each new anti-aging lotion or skin care regimen – hoping beyond reason that this time the results will be different.