Virals of the year: Nike ramps up cause marketing with ‘Dream Crazier’ | Netimperative [Video]

Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process. Starring and narrated by tennis legend Serena Williams, the ad encourages women in sports to fight back against gender bias and ... [Read more...]